SEO Audit Services
Handmade, not automated.
bluebunz’ Battle Audit® done by experienced SEO experts. Yep, real people with a real expertise in SEO. No bots and no software spitouts.
SEO Audit Services
Our Battle SEO Audit Process
Exhaustive and comprehensive…just the way it should be.
SEO Audits Explained
A full website SEO audit is a focused practice that includes the use of various SEO audit services, tools, checklists, and standards to examine a website and its optimization campaign. An SEO audit can also be used to create a list of weak points, action items, and overcome observed weaknesses in a website.
In addition to that, an on page audit is often used to gather specific information and details needed for a company to make adjustments to their SEO campaign and get better results.
What is Covered in the SEO Audit
Before we continue, you need to understand that there are actually two different ways to go about an SEO website audit. Both ways have their own advantages and disadvantages and they can be used for their specific purposes.
First, there’s the fast auditing for search engines, which is generally a 10 to 15-minute process for an experienced auditor, and maybe a little bit longer for those who are fairly new to the auditing process. A fast audit generally uses free online tools that look over the very basics: domain and page authority, tags, XML maps, meta & alt descriptions, organic traffic, signs of penalties, and other important but basic surface level considerations when it comes to optimization. It’s important to mention that most digital marketing agencies only sell this type of site audit services, which means that you need to be extra careful when you’re choosing the company that will audit your onpage SEO.
Before you dive into audit SEO parameters, you should always take time to make sure you understand what your main goals and targets are. You need to understand that SEO is a means to an end, not the end itself.
Are you looking to increase organic traffic by 50%? Improve rankings around a small, but crucial list of keywords? Recover from previous Google penalties? Or do you want to outsmart and outrank certain competitors?
While it’s easy to just say “I want to rank better” or “get more traffic,” these statements don’t represent clear goals and they don’t provide you with a clear direction. You need a more precise view of what your main goals are, because it’s your goals that will provide you with the perspective necessary to examine the data that comes out of a good, in-depth SEO audit. You can be given the best SEO audit service in the world, but if you don’t have a clear goal in front of you, you’re only wasting your time. As we mentioned earlier, search engine optimization is only a means that will hopefully get you closer to your intended goals.
There is ROI, and then there is everything else.
Organic traffic growth
Increasing traffic to a website is a tough egg to crack. Deciphering how to magically attract internet users to your website is tricky, but it’s necessary when the top driver of traffic on the internet is through search. A website needs to be search engine optimized while providing rich, informative content that your business’ ideal demographic will find useful.
Optimizing your website through on-page and off-page SEO practices help grow organic traffic by implementing specific attributes on your website that search engine crawlers would deem worthy of authority, which in turn move you higher up on search engine result pages.
The more search engines crawl your site and find useful content, correct backlinking, proper keyword usage and the like, the better a site ranks on search engines, which drives more traffic towards your site.
Integrating SEO strategies to grow organic traffic provides better long-term results than PPC traffic while being more cost-effective and more valuable to your website’s ranking and growth.
Click through rate (CTR)
A click through rate refers to how often people click on a call-to-action (CTA), email, or ad on your website. This metric gauges how well your keywords and CTA’s are performing. Seeing CTR’s for each keyword and ad on your website can help adjust those that aren’t performing. CTR’s help to determine whether the organic traffic generated by an SEO campaign is qualified traffic and if the leads generated can be classified as a marketing qualified lead. Tracking organic traffic throughout the marketing funnel helps to facilitate the appropriate stage of when to pursue qualified leads.
Depending on the size of business, goal tracking and ecommerce tracking help to communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns utilize goal and ecommerce tracking to show how effective the SEO is. Tracking these metrics conveys the process of increased traffic turning into increased leads and increased leads turning into an increase in revenue.